Mavic – The French Chefs of Bicycle Components
16 March 2014, Charlotte, NC – Just as a Michelin three-star French chef would never allow an imperfect plate to leave his kitchen, Mavic, the storied French bicycle component manufacturer, releases no new product lines before perfection is achieved. According to the Mavic representatives at NAHBS Charlotte the company is not interested in being first to market when new product trends appear, rather they want to bring the product to market when their version is perfected. This is the company’s mantra today although Mavic has many firsts in its long history including the1999 debut of the first wireless electronic shifting group. Mavic’s recent work focused on improving the braking track of their elite level carbon road wheels to improve braking and temperature modulation.
We asked about the trend toward road disc brakes, a technology that seemed to step back here at NAHBS after SRAM’s recent hydraulic brake recall, an early stumble that we’ve predicted will move the technology of hydraulic bicycle braking systems forward in the long run. Mavic told us they were waiting for the market to settle but disc brake wheels from France are soon to be a reality. And like dining guests at a Michelin-starred French restaurant we are waiting patiently for perfection to be served.